About Us

After countless attempts to locate unique designer handbag strap solutions, Michelle Williams decided to hand craft her very own.  Little did she know, on September 10th, while out celebrating a friend’s birthday, her desire to fulfill an unmet need would turn into a coveted purse strap business that women absolutely love and adore.

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As the silver strap sparkled across her outfit, it drew a great deal of unexpected attention. She was then met with the same question over and over again, “Where can I buy one?!?!"  It was at that moment,                       was born.

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While Michelle was the mastermind behind the initial idea, she enlisted 3 of her closest friends to assist with establishing                      into what it has become today; a luxury brand providing fashionable interchangeable custom crafted carrying options for handbags with many more exciting future products to come...